OVERVIEWSheeft is a ride sharing/car pooling mobile application designed to provide easy, reliable, comfortable and affordable means of transportation for employee within its environment. Users/riders can download the mobile app, create a trip group and invite their Co-workers, Friends or Families to join their group. Once their group is filled up, Sheeft provides a driver and a vehicle for their daily/weekly or monthly transportation.
User Research, Interaction, Visual design
Wireframming, Prototyping & Testing
This is a platform that provides simple, cheap, easy, secure and comfortable means of transportation for users/riders. Users/riders can download the mobile app, create a trip group and invite their Co-workers, Friends or Families to join their group. Once their group is filled up, Sheeft provides a driver and a vehicle for their daily/weekly or monthly transportation.
The transport model is focused on 4 vehicle types, riders can either create a group of:
- 4 in which we provide a 4 Seater Sedan to accommodate 4 members,
- 6 in which we provide a 6 Seater Sienna to accommodate 6 members,
- 15 in which we provide a 15 Seater Hiace vehicle to accommodate 15 members, or
- 30 where we provide a 30 Seater Coaster vehicle to accommodate 30 members.
I was the sole designer on the team alongside 1 business analyst and 3 engineers. I was responsible for the product design and UX/UI experience for the app. Some key achievements listed below:
- Product Research.
We were able to get more information from existing drivers that shared their thoughts and expectationa from the app. This was amazing.
- Applied design sprints to inform our process.
I was able to effectively apply the design sprints process to identify the problem, ideate on the solution, prototype and implement the final product.
- Executed end to end.
The fact that the engineers were able to code the final designs in such a short period of time demonstrated our ability to execute and ship features as a team.
UNDERSTANDING THE PROBLEM
Many employees find it difficult to get to work easily. Commuters face a whole lot of economical issues, not only on on their way to work but after closing hours as well, with a list of some important ones below:• Fatigue
• High Transportation Fares
• Public Harassments
• Lateness & Low Self Esteem
Because the whole project was based on getting drivers to attend to riders request. So i added a number of drivers to a whatsapp group to conduct a problem resolution session.
- Drivers needed to be protected.
They felt lonely and vulnerable cause most platforms don’t put them first. This was so disappointing for them.
- Identity and Theft.
Most drivers get robbed on trips and won;t be able to identify riders not the culprits. It as so sad to hear such stories.
PRODUCT SOLUTION AND PRODUCT VISION
From these findings, we decided as a product team to identify key business goals:
1. We want users to take actions to reduce their stress, harassment, uncomfortability
2. We want users to understand the impact of their current usage
3. We want users to understand how their actions positively affect change
As a starting point, we each did some market research on competitors to investigate the current offerings in the market and take inspiration from particular features that we liked about each app.
DEFINING THE MVP
Based on the sketching sessions, it was revealed that there were commonalties in the product vision. We identified the following key user stories:
Set a goal.
Users can define environmental goals e.g. to move in groups, take single trips
Receive tasks to do.
Users receive a list of actions to perform based on their goals e.g. - Add members to their groups - Request for trips - Check their trips history - Earn rewards from referrals
In order for the engineers to begin on the architecture, I mocked up the main screens for the MVP based off the sketches created.
With the clock ticking, I quickly did some mockups of the basic user journey before going over it with the desired styling. I opted for a refreshing and lively look and the simplicity of the UI. I then created for the developers a clickable prototype with Adobe XD.
Sheeft has an online presence that can be easily accessed via any form of device or gadget. The website appear more social and also connects emotionally with customers. Our efforts in redesigning the website has improved its traffic. According to statistics, SEO has improved, the bounce rate has reduced to 24.20%, and the time on site is an average of 4:26 because of carefully linked content on every page.
The website received impressive feedback, both from their drivers and users. Customers appreciate the enhanced user experience and a mobile site that allows for easy, fast location search.